The two clubs had only signed deals with 1xBet in 😗 July but have now ended their respective deals with immediate effect after string of allegations against the gambling brand. These 😗 included taking bets on children’s sports, advertising on illegal websites, cockfighting live streams and promoting a casino featuring topless croupiers. 😗 It subsequently suspended its advertising activity in the UK.

Both Liverpool and Chelsea had been contacted by the Gambling Commission, the 😗 UK’s betting regulator, warning them any promotion of 1xBet in the country could be considered unlawful, leading to heavy fines 😗 and imprisonment.

Official global betting partner is a significant sponsorship category for Premier League clubs and 1xBet held that designation with 😗 Liverpool. Although no figures were reported around the Reds’ now-terminated contract, the club’s previous deal with BetVictor paid in the 😗 region of UK£8 million annually, although that did include sponsorship of the club’s training kit.

Sponsorship